Logo design is one of the most difficult areas in graphic design as it is the face of the organization and the representation of the brand.

Theoretically a good logo should have these qualities:

• It should be as simple as possible
• Should not be very big or very small
• looks good in black and white
• looks good in small size
• should includes the name of the company
• communicates the image the company wants to project, as part of a marketing and brand management strategy